Om and Mark Cuban want to rule your world

From WOMMA's Womnibus:

Entrepreneur Mark Cuban recently posted a note on his blog asking for new ideas on marketing movies. Noted blogger Om Malik responded with an interesting idea: turn WOM into a sort of currency and make it worth something. Malik's proposal centers on transforming the ticket stub into a form of social currency. Moviegoers would be encouraged to pass their ticket stub on to friends and colleagues, who would then be entitled to a discount if they went and saw the film as well. The discount would actually rise with each passing week following its release, encouraging them to pass and forward their own ticket stubs to others. As Malik noted, "These days, word-of-mouth is the single most influential factor that drives a film's success. And what I am proposing is akin to institutionalizing word-of-mouth into a capital market."

Either that or just don't make shitty movies.